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Athletes still in high school began signing NIL deals in May 2022, beginning with Nike signing Harvard-Westlake School soccer players Alyssa Thompson and Gisele Thompson, [23] followed by NIL deals signed by basketball prospects Bronny James, Dajuan Wagner Jr., and JuJu Watkins in October 2022. [24]
Student athletes were permitted to enter name, image and likeness (NIL) deals starting in 2021, which led to college football and basketball stars (and players in all sports) getting paid ...
The policy giving Utah universities more control over student-athletes' marketing partnerships, known as NIL deals, passed by a 21-7 vote in the state Senate on the final day of the 2024 ...
As part of the agreement, NIL deals between college athletes or recruits and those deemed boosters of a school will be subject to review for “a valid business purpose related to the promotion or ...
Her current seniors were the first group of collegiate athletes to benefit from NIL, or "Name, Image and Likeness," enabling them to earn money from sponsorships, endorsements and social media ...
Athletes cannot promote any firearm that they cannot legally possess. Before this year, Utah stayed on the sidelines while more 30 states passed legislation regulating NIL deals in light of a 2021 decision by the National Collegiate Athletics Association to lift its ban on student-athletes cashing in on their celebrity. Several of those states ...
In the 10 months since, there have been hundreds of deals struck by college athletes, including some involving booster groups that reportedly have been as lucrative as six or seven figures.
BYU football. NIL deal: $136,000 ... plus tuitions This is an example of a university's athletic program thinking outside the box. In a deal with Built Bar, all 136 Brigham Young football players ...