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L'Oréal Professionnel offers a range of professional hair color, styling and home haircare products. [1] The products are divided into two categories: in-salon and home care products. Twice a year, L'Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion marketing.
In mid-January 2016, Paola was revealed as the new face of L'Oreal Paris's "Casting Crème Gloss" hair color line for the Latin American market. The line is a collaboration between L'Oreal's Excellence and Preference lines. As part of the promotion, Paola dyed her hair and appeared in print and television ads for the brand. [40] [41]
Kérastase (French pronunciation:) is a French luxury hair and scalp care line that distributes products internationally. Kérastase is part of the L'Oréal Professional Products Division. Kérastase is part of the L'Oréal Professional Products Division.
The original hair type chart, also known as the hair typing system, was created by Andre Walker, Oprah Winfrey's hairstylist, in the 1990s. He debuted the system on Winfrey's show to promote his ...
Garnier is still part of the L'Oreal group, which although claims not to test on animals, has not received Cruelty Free status on account of having an active market in China, where animal testing is a legal requirement for cosmetic products.
L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. As of 2020, L'Oréal markets in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of ...