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Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. [1] They play an important role in the development of political and social systems. [2]
In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric.
Groups use various methods to try to achieve their aims including lobbying, media campaigns, publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources.
At one corner of the triangle are interest groups (constituencies) and non-state actors. These are the powerful interest groups that influence Congressional votes in their favor and can sufficiently influence the re-election of a member of Congress in return for support of their programs.
Conversion involves altering the attitudes of those in authority by exposing injustices, allowing marginalized groups to influence public opinion or decision-makers. Through this mechanism, speaking truth becomes a tool for moral persuasion, creating empathy or ethical reconsideration in those with power.
Issue networks can be either domestic or international in scope depending on their collective goal. With the rise of the internet, many interest groups have turned to online resources, such as blogs and social media, to promote and spread their cause because of its low cost and high efficiency in outreach.
Classical pluralism is the view that politics and decision-making are located mostly in the framework of government but that many non-governmental groups use their resources to exert influence. The central question for classical pluralism is how power and influence are distributed in a political process. Groups of individuals try to maximize ...
The PIRGs emerged in the early 1970s on U.S. college campuses. The PIRG model was proposed in the book Action for a Change by Ralph Nader and Donald Ross, in which they encourage students on campuses across a state to pool their resources to hire full-time professional lobbyists and researchers to lobby for the passage of legislation which addresses social topics of interest to students. [5]