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On April 27, 2009, GM announced that it would phase out the Pontiac brand by the end of 2010 and focus on four core brands in North America: Chevrolet, Cadillac, Buick, and GMC. It announced that the resolution (sale) of its Hummer , Saab , and Saturn brands would take place by the end of 2009 (by November, however, proposed deals to sell ...
Penske Automotive was founded as United Automotive Group in 1990 by Marshall S. Cogan [2] and later came under the control of Penske Corporation and Roger Penske in May 1999. Several years later, on July 2, 2007, United Automotive Group changed its corporate name to Penske Automotive Group, Inc; and changed its ticker symbol on the NYSE to PAG. [3]
Under Project 2000, GM would eliminate or relocate dealerships, and also focused on establishing multi-brand locations, selling Buick, Pontiac and GMC vehicles or Cadillac, Hummer and Saab vehicles. The program was controversial with dealers, many who didn't want to close their dealership or sell their franchise rights. [23]
General Motors Company (GM) [2] is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. [3] The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.
April 24, 2009: GM announced that they will be scrapping the Pontiac brand in an effort to invest more money into their major brands (Buick, Cadillac, Chevrolet, and GMC). [84] It was the second discontinuation of a major GM brand in the 21st century, after Oldsmobile (which ended production in 2004).
In February 2010, to aid customer retention, GM announced that it was offering existing Saturn owners up to US$2,000 in incentives to purchase a new Chevrolet, Buick, Cadillac, or GMC vehicle until March 31. Customers were required to have owned their Saturns for at least six months and were not required to trade them in to be eligible for the ...