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In 2004 the Honda Pilot was added as the second vehicle the factory was producing. [2] In 2009 the Alabama factory picked up production of the Honda Ridgeline. [ 3 ] Between 2009-2010 the factory produced the V6-engined model of the Honda Accord, [ 4 ] but all production of the Accord has since moved back to the Marysville Auto Plant .
Honda's first advertising slogan, promoting the Honda motorcycle to young families, was "You meet the nicest people on a Honda." [ 10 ] [ 11 ] The company's slogan for its automobiles from 1977 - 1984 was "We make it simple" (replacing the tagline "What The World Is Coming To" when the Civic was the only automobile marketed).
Dan Ikenson of the Cato Institute argued that "total compensation is the cost of labor to the companies, and for GM it is about $73 per hour and for Toyota about $48. The average cost differential between the Big Three and all the foreign nameplate companies is about $30 per hour. That's huge."
Tokyo-based Honda Motor Co. said its motorcycles business was strong, but its auto sales suffered in China and Japan, while demand stayed solid in the U.S. Honda’s April-December 2024 profit ...
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Honda began taking orders for the NSX in summer 2015, and deliveries in late 2015. In December 2015, the North American pricing was announced with a starting price of US$156,000. [48] At the same time, Honda announced the European debut for the NSX at the 85th Geneva Motor Show, alongside the FK2 Civic Type R. [49]