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The Body Shop has campaigned to end animal testing in cosmetics alongside animal cruelty NGO Cruelty Free International (CFI) since 1989. The company's products are non-animal tested and are certified cruelty-free by CFI's Leaping Bunny logo.
Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
Dame Anita Lucia Roddick DBE (23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, now The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism.
Body-hugging stretchy design Made of vegan and cruelty-free polyester and spandex, Lola Blankets are designed to stretch around your body for a cozy, cocoon-like lounge experience.
Kesha uses bunnies to promote cruelty-free cosmetics in Humane Society PSA: Watch
Additionally, the brand's motto is “makeup for unicorns”, which emphasises how the company believes in cosmetics as a method of self-empowerment and creative expression. [13] Lime Crime have been heavily marketed according to their cruelty-free, vegan brand ethos. [14]