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The investment model of commitment, originally described by Caryl E. Rusbult, is a predictive psychological theory that aims to explain why people remain in relationships. Its tenants are based primarily on those of interdependence theory , created by Harold Kelley and John Thibaut . [ 1 ]
Rusbult received her B.A. in Sociology from UCLA (1974) and Ph.D. in Psychology from the University of North Carolina at Chapel Hill (1978). During her time as a professor at Chapel Hill (1986–2004) she made seminal contributions to theoretical social psychology including the investment model of commitment processes, a theoretical model of ...
Social exchange theory has served as a theoretical foundation to explain different situations in business practices. It has contributed to the study of organization-stakeholder relationships, supply network relationships, [59] and relationship marketing. The investment model proposed by Caryl Rusbult is a useful version of social exchange ...
Social exchange theory and Rusbult's investment model show that relationship satisfaction is based on three factors: rewards, costs, and comparison levels (Miller, 2012). [70] Rewards refer to any aspects of the partner or relationship that are positive. Conversely, costs are the negative or unpleasant aspects of the partner or their relationship.
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...
The investment model of commitment is a theoretical framework that suggests that an evaluation of relationship satisfaction, relationship investment, and the quality of alternatives to the relationship impact whether an individual remains in a relationship.
Risk-based investment styles Conservative. A conservative investment style will tend to hold fixed-income investments and may include money-market funds, certificates of deposit, Treasury bonds or ...
Social investment theory argues that such changes in personality traits is due to the establishment of individuals' own social lives into which they invest (social investment principle). This perspective assumes the development of identities through psychological commitments to social institutions in the form of social roles, which offer ...