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  2. Time preference - Wikipedia

    en.wikipedia.org/wiki/Time_preference

    In behavioral economics, time preference (or time discounting, [1] delay discounting, temporal discounting, [2] long-term orientation [3]) is the current relative valuation placed on receiving a good at an earlier date compared with receiving it at a later date. [1] Applications for these preferences include finance, health, climate change.

  3. High–low pricing - Wikipedia

    en.wikipedia.org/wiki/Highlow_pricing

    An alternative way to use highlow pricing is to increase the price for a short time, sometimes as much as 500 per cent, after which it is "discounted" to what its normal selling price. [4] After the price is reduced to the "sale" price, it may often stay at that price for a long time, sometimes longer than two weeks, after which customers ...

  4. Time value of money - Wikipedia

    en.wikipedia.org/wiki/Time_value_of_money

    Time value of money problems involve the net value of cash flows at different points in time. In a typical case, the variables might be: a balance (the real or nominal value of a debt or a financial asset in terms of monetary units), a periodic rate of interest, the number of periods, and a series of cash flows. (In the case of a debt, cas

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio (price compared to what customers receive). To succeed at offering the lowest price while still achieving profitability and a high return on investment, the firm must be able to operate at a lower cost than its rivals.

  6. Revealed preference - Wikipedia

    en.wikipedia.org/wiki/Revealed_preference

    Revealed preference theory, pioneered by economist Paul Anthony Samuelson in 1938, [1] [2] is a method of analyzing choices made by individuals, mostly used for comparing the influence of policies [further explanation needed] on consumer behavior. Revealed preference models assume that the preferences of consumers can be revealed by their ...

  7. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    When an organization delivers high value at high price, the perceived value may be low. When it delivers high value at low price, the perceived value may be high. The key to deliver high perceived value is attaching value to each of the individuals or organizations—making them believe that what you are offering is beyond expectation—helping ...

  8. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    A restaurant may price all of its desserts at the same price and lets the consumer freely choose its preferences since all the alternatives cost the same. [10] A clear example of Horizontal Product Differentiation can be seen when comparing Coca Cola and Pepsi: if priced the same then individuals will differentiate between the two based purely ...

  9. Price discrimination - Wikipedia

    en.wikipedia.org/wiki/Price_discrimination

    As coupons have a negative relationship with time, customers with a high value of time will not find it worthwhile to spend 20 minutes in order to save $5 only. Meanwhile, customers with a low value of time will be satisfied by getting $5 less from their purchase as they tend to be more price-sensitive. [48]