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The Stanford marshmallow experiment was a study on delayed gratification in 1970 led by psychologist Walter Mischel, a professor at Stanford University. [1] In this study, a child was offered a choice between one small but immediate reward, or two small rewards if they waited for a period of time.
Temporal discounting (also known as delay discounting, time discounting) [12] is the tendency of people to discount rewards as they approach a temporal horizon in the future or the past (i.e., become so distant in time that they cease to be valuable or to have addictive effects). To put it another way, it is a tendency to give greater value to ...
Hyperbolic discounting, where discounting is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs. Hyperbolic discounting leads to choices that are inconsistent over time—people make choices today that their future selves would prefer not to have made, despite using the same reasoning. [52]
A study by Daniel Read introduces "subadditive discounting": the fact that discounting over a delay increases if the delay is divided into smaller intervals. This hypothesis may explain the main finding of many studies in support of hyperbolic discounting—the observation that impatience declines with time–while also accounting for ...
Discounting can also be related to the risk sensitivity of animals. Rather than relating risk to delay, risk sensitivity acts as a function of delay discounting. [54] In a study conducted by Haden and Platt, macaque monkeys were given the choice of a medium reward that they knew they would receive, versus a more risky choice.
Exponential discounting yields time-consistent preferences. Exponential discounting and, more generally, time-consistent preferences are often assumed in rational choice theory, since they imply that all of a decision-maker's selves will agree with the choices made by each self. Any decision that the individual makes for himself in advance will ...
The term of present bias was coined in the second half of the 20th century. In the 1930s economic research started investigating time preferences. The findings led to the model of exponential discounting, thus time consistent discounting. However, later research led to the conclusion that time preferences were indeed not consistent, but ...
It is calculated as the present discounted value of future utility, and for people with time preference for sooner rather than later gratification, it is less than the future utility. The utility of an event x occurring at future time t under utility function u, discounted back to the present (time 0) using discount factor β, is