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Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. This method of testing products is generally used during the marketing and advertising ...
Developed by Tragon Corporation in 1974, Quantitative Descriptive Analysis (QDA) is a behavioral sensory evaluation approach that uses descriptive panels to measure a product's sensory characteristics. Panel members use their senses to identify perceived similarities and differences in products, and articulate those perceptions in their own words.
Free-choice profiling is a method for determining the quality of a thing by having a large number of subjects experience (view, taste, read, etc.) it and then allowing them to describe the thing in their own words, as opposed to posing them a set of "yes-no-maybe" questions.
The Just-About-Right scale (JAR scale), is a sensory evaluation tool used to measure the intensity of a particular attribute or characteristic of a product or service. The JAR scale typically consists of 5 levels ranging from "Much too little" to "Much too much."
The hedonic scale is a sensory evaluation tool used to measure the degree of pleasure or liking of a product or service. The scale usually consists of 9 levels ranging from 1 to 9, or "dislike extremely" to "like extremely".
It is a type of cognitive style measurement and model, and is often compared to psychological pseudoscientific assessments such as the Myers-Briggs Type Indicator, [1] [2] Learning Orientation Questionnaire, [3] DISC assessment, [4] and others. [5]
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The Dean–Woodcock Neuropsychological Assessment System (DWNAS) provides a standardized procedure for assessing an individual's sensory, motor, emotional, cognitive, and academic functioning for both English and Spanish speakers, based on the Cattell–Horn–Carroll Model (CHC).