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Apple specifically targeted AI development and workloads, both with the Neural Engine and with the increased maximum memory (128 GiB) of the M3 Max, allowing AI models with high numbers of parameters. Apple claims a 15% performance improvement for AI workloads on the M3 (compared to the previous generation M2). [13]
Steve Jobs introduced the MacBook Air during Apple’s keynote address at the 2008 Macworld conference on January 15, 2008. [4] The first MacBook Air was a 13.3-inch model, initially promoted as the world's thinnest notebook at 1.9 cm (0.75 in) (a previous record holder, 2005's Toshiba Portege R200, was 1.98 cm (0.78 in) high).
On the same date, the 13-inch M2 MacBook Air received a price cut from $1199 to $1099. [22] On March 4, 2024, Apple announced a refreshed M3 MacBook Air in both 13-inch and 15-inch sizes. This model retains the same design as the M2 MacBook Air, but adds support for two external displays when the lid is closed.
[147] [149] A 15-inch MacBook Air was also introduced, and is the largest display included on a consumer-level Apple laptop. [ 150 ] The MacBook Pro was updated on October 30, 2023, with updated M3 Pro and M3 Max chips using a 3 nm process node, as well as the standard M3 chip in a refreshed iMac and a new base model MacBook Pro. [ 151 ]
Holding down the option key while clicking turns the cursor into a distinctive hand shape that allows one to drag the Strip around the screen, rearrange modules within the Strip and drag modules out. Functionality similar to the control strip is present in Apple's Touch Bar, which first launched in October 2016. By default, the rightmost ...
Aqua is the successor to Platinum, which was used in Mac OS 8, Mac OS 9, and developer releases of Rhapsody (including Mac OS X Server 1.2). The appearance of Aqua has changed frequently over the years, most recently and drastically with the release of macOS Big Sur in 2020 which Apple calls the "biggest design upgrade since the introduction of ...
The first generation Magic Mouse was released on October 20, 2009, and introduced multi-touch functionality. It connects wirelessly to a Mac computer via Bluetooth. [4] It is powered by two AA batteries, and operates using a solid-state laser tracking sensor like the previous-generation wireless Mighty Mouse.
Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.