Search results
Results From The WOW.Com Content Network
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms.
Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand ...
Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with ...
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Viral marketing can be greatly facilitated by social media and if successful, allows key marketing messages and content in reaching a large number of target audiences within a short time frame. These platforms can also house advertising and public relations content.
Viral marketing is the phenomenon in which people actively assess media or content and decide to spread to others such as making a word-of-mouth recommendation, passing content through social media, posting a video to YouTube.
Spotify Wrapped is a viral marketing campaign by Spotify released annually since 2016 between November 29 and December 6, allowing users to view a compilation of data about their activity on the platform over the preceding year, and inviting them to share a colorful pictorial representation of it on social media.
In the context of viral marketing, while a higher k-factor is desirable, a k-factor below 1 can still lead to viral growth. In their early days, Dropbox and WhatsApp boasted k-factors of 0.7 and 0.4, respectively, which were major contributors to their financial success. [3]