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Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
Positive mental attitude (PMA) is a concept first introduced in 1937 by Napoleon Hill in the book Think and Grow Rich.The book never actually uses the term, but discusses the importance of positive thinking as a contributing factor of success. [1]