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Brandwatch is a UK based social media suite company owned by Cision. [2] Brandwatch sells two different products: Consumer Intelligence and Social Media Management. [ 3 ]
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Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. [3] The company also had a European office in London, England. [4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch.
Cision announced the acquisition of Brandwatch in February 2021 for $450 million. [21] Brandon Crawley returned as interim CEO in February 2022. [22] In April 2022, Cision acquired Streem, an Australia-based realtime media monitoring company. [23] In November 2022, Cision acquired Factmata, a media monitoring and analytics technology company. [24]
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million ...
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