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The "Who's that behind those Foster Grants?" ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon. [citation needed]) Beginning in January 2009, Raquel Welch was the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. FGX International spent ...
Foster Grant – American brand selling non-prescription reading glasses; acquired from FGX in 2010. Bolon – Chinese ophthalmic frame brand. Molsion; Kodak Lens – Mid-range lens and coating brand, produced under license from Eastman Kodak. Less premium than Essilor's flagship Varilux and Crizal products.
In 2006, French prescription lens maker Essilor bought Foster Grant, then reorganized into a Nasdaq-traded holding company named FGX International for $465 million. [19] [27] About a year after Essilor acquired Foster Grant, Luxottica further acquired sports eyewear manufacturer Oakley in 2007 for US$2.1 billion. The acquisition followed a ...
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Foster found a ready market on the beaches of Atlantic City, New Jersey where he began selling sunglasses under the name Foster Grant from a Woolworth on the Boardwalk. [21] By 1938, Life magazine wrote of how sunglasses were a "new fad for wear on city streets ... a favorite affectation of thousands of women all over the U.S."
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