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An individual will use upward articulate dissent in response to functional and other-focused dissent-triggering events. Organizations are more attractive to upward articulate dissenting when it is in regards to functional aspects. This type of dissent gives the perception that dissenters are being constructive and are concerned with issues of ...
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
The Yale attitude change approach (also referred to as the Yale model of persuasion) is considered to be one of the first models of attitude change. It was a reflection of the Yale Communication Research Program's findings, a program which was set up under a grant from the Rockefeller Foundation. [3]
Example: "It's up to you to save your money, instead of spending it on video games." Logical Empirical: Try to get others to comply by making logical arguments. That is, try to gain their compliance through the use of reasoning, evidence, facts, and data. Example: "Statistics show that non-smokers live longer than smokers."
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Dezinformatsia: Active Measures in Soviet Strategy (and a later edition published as Dezinformatsia: The Strategy of Soviet Disinformation) is a non-fiction book about disinformation and information warfare used by the KGB during the Soviet Union period, as part of their active measures tactics.
Tactics that political actors use to obtain their goals include using overt aggression, collaboration, or even manipulation. [48] One can classify such power tactics along three different dimensions: [49] [50] Soft and hard: Soft tactics take advantage of the relationship between the influencer and the target. They are more indirect and ...
Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of Sigmund Freud. His early adoption of Freud's psychoanalytic theory was instrumental in defining the goals and strategies of public relations.