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2. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of products (such as books from Amazon) or services (such as music downloads in the form of digital distribution such as the iTunes Store). [2]

3. Electronic business - Wikipedia

   en.wikipedia.org/wiki/Electronic_business

   E-commerce (short for "electronic commerce") is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing , online transaction processing, electronic data interchange (EDI), inventory ...

4. Customer to customer - Wikipedia

   en.wikipedia.org/wiki/Customer_to_customer

   Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...

5. Types of e-commerce - Wikipedia

   en.wikipedia.org/wiki/Types_of_e-commerce

   Consumer-to-business (C2B) e-commerce is when a consumer makes their services or products available for companies to purchase. [2] The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy ...

6. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

7. Livestream shopping - Wikipedia

   en.wikipedia.org/wiki/Livestream_shopping

   In this context the concept of e-marketing, or digital marketing, has made its way, that is applying the concepts of marketing through the internet technology. Kotler states that the electronic marketing is " the effort of the company to inform, advertise and sell products and services via the Internet ". [ 4 ]

8. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

9. Outline of marketing - Wikipedia

   en.wikipedia.org/wiki/Outline_of_marketing

   Theodore Levitt (1925-2006) - former editor of Harvard Business Review, prolific author of marketing articles and famed for his article, "Marketing Myopia" E. Jerome McCarthy - popularised the managerial approach to marketing; developed the concept of the 4Ps (i.e. the 'marketing mix' or marketing program)