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In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market.. There are two major types of market entry modes: equity and non-equity.
Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as his three generic strategies, which can be applied to any size or form of business.
In theories of competition in economics, a barrier to entry, or an economic barrier to entry, is a fixed cost that must be incurred by a new entrant, regardless of production or sales activities, into a market that incumbents do not have or have not had to incur. [1]
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
International trade is the exchange of capital, goods, and services across international borders or territories [1] because there is a need or want of goods or services. [2] ...
The foreign exchange market (forex, FX (pronounced "fix"), or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies.This market determines foreign exchange rates for every currency.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Astra International, Tbk. is an Indonesian conglomerate [1] controlled by Jardine Cycle & Carriage.It was founded in 1957 by Tjia Kian Tie, Liem Pen Hong with the name of PT Astra International Incorporated.