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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
In July 2024, YouTube rolled out an additional high quality option, 256 kbit/s OPUS, to premium tier subscribers. [27] YouTube Music Premium and YouTube Premium plans are available in individual and family variants. A family plan allows up to six family members from the same household to access plan features.
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
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[312] [313] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [314] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [315] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [316]
I will keep my Spotify Premium Family plan, but I subscribed to the annual Hulu with ads plan for $79.99. ... No longer subscribing to the ad-free monthly plan and becoming an annual ad-supported ...
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
And while YouTube used to charge a flat $349 for a year, you'll now need to shell out about $475 for four months of access or $379 plus the $73-a-month YouTube TV base plan. An extra $11 a month ...