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Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team. 2002 Nike purchases Hurley International, an action sports clothing company, for an undisclosed amount. NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9–15.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
The employee, who remains anonymous, worked in Nike's "Innovation Kitchen," where many of Nike's prototype shoes are designed. The auction featured multiple shoes that were never released to the public. According to the Robb Report, the most desired sneakers were a pair of black and gold Air Force 1s made with Nike Shox technology. [69] [70]
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Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.