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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
The St. Louis version of "'Hill Brothers Self Service Shoe Store'" went from 3 to 103 stores in the Midwest and South between 1956 and 1971. Volume Shoe originally operated the 103 stores under the "Hill Brothers Self Service" name. Starting in 1972, Volume Shoe began to consolidate stores in proximity and convert others to the "Payless" brand.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
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Although established in 1974, and founded as a separate company in 1988, Foot Locker's roots date to 1879, as it is a successor corporation to the F. W. Woolworth Company (“Woolworth's”), which changed its name to Foot Locker in 2001, as many of its freestanding stores were Kinney Shoes and Woolworth's locations. [3]