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Beauty Without Cruelty - India was established by Diana Ratnagar in 1974 as an educational charitable trust, initially focusing on the commercial exploitation of animals for fashion, beauty and household goods. Over the years it has expanded its activities to cover animal cruelty in the name of food, medicine, entertainment, trade, genetic ...
The fundamental purpose was to demonstrate that alternatives to clothing and cosmetics free from all animal cruelty were easily obtainable. [18] [21] In 1963, she founded Beauty Without Cruelty Cosmetics (BWC Ltd) with the help of Kathleen Long so that their full range of cruelty-free products could be sold.
PETA certifies beauty and cosmetics companies with "Beauty without Bunnies" bunny labels in two tiers. In the first tier ("Animal Test-Free"), the entire company does not use animal testing. The company may still produce non-vegan products. In the second tier ("Cruelty-Free"), the company may not produce non-vegan products.
Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
Pacifica Beauty is an American cosmetics company based in Carpinteria, California. [1] [2] [3] It was founded in 1996 by Brook Harvey-Taylor and Billy Taylor in Portland, Oregon. [4] [5] Pacifica specializes in vegan and cruelty-free beauty products. [6] [7]
The project led to the creation of cruelty-free standards still used today in the field of cosmetics. [ 46 ] Lush stipulates that they will not knowingly purchase from suppliers or supply chains that have been party to animal testing in any way, including the testing of raw materials on animals. [ 47 ]
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