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Indomie is an instant noodle brand produced by the Indonesian company Indofood, [1] the largest instant noodle manufacturer in the world with 16 factories. Over 28 billion packets of Indomie are produced annually, [citation needed] and exported to more than 90 countries.
It has the largest market share in Southeast Asia and Nigeria. Indomie is sold in countries like Hong Kong, Taiwan, India, Australia, New Zealand, Nigeria, Turkey, Saudi Arabia, European countries, the United States, and Canada. In 2016, Kantal Worldpanel listed Indomie at the 8th spot on the list of most purchased brands in the world. [21] Intermi
Indofood was founded in 1969 as Lambang Insan Makmur, an instant noodles business [citation needed], with its brand Indomie launching in 1972. [1] The company restructured on August 14, 1990, as PT Panganjaya Intikusuma.
Nunuk Nuraini (1961 – 27 January 2021), also known as Bu Nunuk ("Mrs. Nunuk"), was an Indonesian food scientist who invented Indomie's mi goreng-flavor instant noodles. [1] [2] West Java governor Ridwan Kamil called her pahlawan bagi anak-anak kos ("hero for the boarding house kids"). [3] [4] The mi goreng flavor is described as a "cult ...
Noodles can be made from different kinds of flours, such as wheat, rice, and buckwheat flour. For instant noodles, flours that have 8.5–12.5% protein are optimal because noodles must be able to withstand the drying process without breaking apart, which requires a higher amount of protein in flour, and during frying, high protein content can ...
The dish is typically created using packaged comercial instant noodles such as Indomie stir-fried in a sauce of herbs and spices, [3] using a bumbu spice mix such as medok, along with the commercial seasoning packet typically included with the noodles.
Further investments were made in the country when the group absorbed the haulage business of Blackwood Hodge integrating it with its Indomie enterprise to deliver supplies to wholesalers. [6] Indomie instant noodles gradually thrived in the Nigerian market, significant growth was achieved after the return of democracy in 1999 and the brand soon ...
The advert made false claims that the noodles are rich in protein and calcium and would "help to build strong muscles, bone, and hair". The British Advertising Standards Authority stated that the advertisement did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims .