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In the 1960s, modern hair gel was invented in the United States, by what would later be renamed the Dep Corporation. Marketed under the brand name Dep, modern hair gel was given this name by its inventor, Luis Montoya, in recognition of the substance that gave it its unique, non-greasy consistency: diethyl phthalate , commonly abbreviated as DEP.
Martha Matilda Harper (September 10, 1857 – August 3, 1950) was an American businesswoman, entrepreneur, and inventor who launched modern retail franchising [1] and then built an international network of 500 franchised hair salons that emphasized healthy hair care.
Hair styled with hair gel. Hair gel is a hairstyle product that is used to stiffen hair into a particular hairstyle. The end result is similar to, but stronger than, those of hair spray. Hair gel is most commonly used in the hairstyling of men, but it is not gender specific. Hair gel can come in tubes, pots, small bags, or even in a spray form.
The ‘60s was also the decade when women of color started to embrace their natural hair more. Tired of straightening their curls for more than a century, they left them natural and cut short.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. [2]
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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
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