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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
It is important to note here, that for most of the developed world, tightening legislation, and changes in major retailer demand (Walmart's Sustainable Packaging Scorecard for example) the question is no longer "if" products and packaging should become more sustainable, but how-to and how-soon to do it.
Active packaging usually means having active functions beyond the inert passive containment and protection of the product. [2] Intelligent and smart packaging usually involve the ability to sense or measure an attribute of the product, the inner atmosphere of the package, or the shipping environment. This information can be communicated to ...
Documentation is important: formal test method, test report, photographs, video, etc. Testing can be a qualitative or quantitative procedure. Package testing is often a physical test. With some types of packaging such as food and pharmaceuticals, chemical tests are conducted to determine suitability of food contact materials.
Packaging engineering, also package engineering, packaging technology and packaging science, is a broad topic ranging from design conceptualization to product placement. All steps along the manufacturing process, and more, must be taken into account in the design of the package for any given product.
Testing modified atmosphere in a plastic bag of carrots. Food packaging is a packaging system specifically designed for food and represents one of the most important aspects among the processes involved in the food industry, as it provides protection from chemical, biological and physical alterations. [1]
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Other objectives in a marketing plan include those for pricing, distribution, and advertising. Quinn describes marketing plans as generally concerned with "8 Ps": Price, Product, Promotion, Place, People, Physical environment, Process, and Packaging. It is important to put both quantities and timescales into the marketing objectives.