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  2. Need a Mascara That Doesn't Flake? We Asked Editors and ... - AOL

    www.aol.com/lifestyle/mascara-doesnt-flake-asked...

    “While Benefit is my go-to for daily wear, the Chanel mascara has a traditional brush and a more flake-free formula that adds a decent amount of volume if you have the patience to add several ...

  3. 18 Waterproof Mascaras That Won’t Smudge No Matter ... - AOL

    www.aol.com/entertainment/18-waterproof-mascaras...

    It’s about time we give waterproof mascara the standing ovation it deserves. Supporting us through allergy season , wedding ceremonies,... 18 Waterproof Mascaras That Won’t Smudge No Matter ...

  4. Mascara - Wikipedia

    en.wikipedia.org/wiki/Mascara

    Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]

  5. This Mascara Is So Waterproof, You Can Even Swim While ... - AOL

    www.aol.com/entertainment/mascara-waterproof...

    Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. What’s not to love about the beach? We can relax in the soft sand under the sun, we ...

  6. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  7. Wite-Out - Wikipedia

    en.wikipedia.org/wiki/Wite-Out

    Wite-Out dates to 1966, when Edwin Johanknecht an insurance-company clerk, sought to address a problem he observed in correction fluid available at the time: a tendency to smudge ink on photostatic copies when it was applied.