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Waterless printing is an offset lithographic printing process that eliminates the use of water or the dampening system used in conventional printing. [1] Unlike traditional printing presses, waterless offset presses do not use a dampening solution to clear the press of ink . [ 2 ]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Habits die hard—shoppers still use social media more as a shopping research tool, but about 7 in 50 will actually buy through a social media platform, according to a July 2023 report by PYMNTS ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. [1] The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting
While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to expand. So a handful of publications dominate. With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach ₹213.6 billion from ₹161.8 billion in 2008.
The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German author and actor Alois Senefelder and was initially used mostly for musical scores and maps. [3] [4] Lithography can be used to print text or images onto paper or other suitable material. [5]
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