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When the commercials were created, Burger King was suffering due to poor marketing. The new promotion was designed to counter the successful marketing efforts of McDonald's, who were spending an estimated US$80 to 100 million to promote the McDLT (McDonald's Lettuce and Tomato), and of Wendy's, which had found success with its "Where's the beef?" commercials. [1]
The $1 million prize winner will see their burger sold in stores nationwide for a limited time. Contact IndyStar reporter Cheryl V. Jackson at cheryl.jackson@indystar.com or 317-444-6264. Follow ...
Entering the contest, Burger King says, is “as easy as 3-2-1 (million).” All you have to do is visit Burger King’s website or the Burger King app to submit your one of a kind Whopper creation.
Burger King customers nationwide will crown the "Million Dollar Whopper" contest winner by choosing from three custom creations starting Thursday. Burger King's 'Million Dollar Whopper' finalists ...
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
McMillions (stylized as McMillion$) is a documentary miniseries about the McDonald's Monopoly promotion scam that occurred between 1989 and 2001. Directed by James Lee Hernandez and Brian Lazarte, the series details how the scam was perpetrated by Jerry Jacobson, [1] the head of security for the agency that ran the promotion, and how he recruited a wide range of accomplices.
Burger King has a whopping Whopper deal.. The fast food joint is handing out one million Whoppers for $1 each starting on Nov. 12. The discount burgers are the brand’s way of saying “thanks a ...
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.