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Northwave boots and Drake Snowboard logos. Piva named the company Northwave, which originally stemmed from a wind surfing company in Hood River, Oregon, United States. In 1991 Northwave came out with its line of snowboard boots. In 1997, Northwave acquired Drake Bindings, a company they believed had quality products, but struggled to distribute ...
Best known as a long-time Roxy Snow Team rider, Alexis' signature pro-model snowboard is the Roxy "Ollie Pop" which has been an award-winning top seller for her primary sponsor, Roxy. She also has a signature pro-model snowboard boot for sponsor Northwave/Drake boots and bindings. Electric Eyewear and Boost Mobile round out her sponsor list.
Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell. Purchased by Amer Sports March, 2017. [3] Atomic: alpine skis, cross-country skis, ski jumping skis, twin tips, bindings, ski boots, ski clothes: Austria: 1955: Founded by Alois Rohrmoser.
Snowboard boot bindings are normally screwed onto the snowboard in a permanent orientation which is almost perpendicular to the direction of travel of the snowboard. When a snowboarder reaches the bottom of a run, the rear boot is typically released from its binding to allow the snowboarder to propel himself forward across relatively flat snow.
The highback binding is the technology produced by most binding equipment manufacturers in the snowboard industry. The leverage provided by highbacks greatly improved board control. Snowboarders such as Craig Kelly adapted plastic "tongues" to their boots to provide the same support for toe-side turns that the highback provided for heel-side turns.
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. [2] [3] The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories.