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Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.
Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] In 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
The America’s Poison Centers said that there were 2,834 calls in 2023, a stark increase from 2022’s 2,323 calls. Assortment of Red Bull and Monster energy drinks in various flavors. Getty Images
Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company . It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
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Many energy drinks, including Monster or Prime Energy, often include artificial or natural flavoring, coloring, preservatives, and artificial sugars like sucralose and inositol.