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Throughout the late 1960s and 1970s, the logo consisted of translucent, serifed capital letters on a horizontal dark blue oval. An early 1980s redesign changed the chain's main exterior background color to blue (with light blue accenting), and its letter coloring in its logo to white (adding a yellow diamond on top of the "M"). [citation needed]
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The original concept for the Blue Light Special was a limited-time offer to sell slower-moving merchandise. [45] The sale was first introduced in 1965 [46] and was retired in 1991. [47] Starting in the 2000s, Kmart would repeatedly bring back the Blue Light Special. This was done first in 2001, but was discontinued again in 2002.