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The term Green Marketing came into prominence in the late 1980s and early 1990s. [3] The American Marketing Association (AMA) held the first workshop on “Ecological Marketing” in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing". [4]
Jacquelyn A. Ottman (born 1955) is a New York City-based consultant specializing in sustainability strategy, green marketing, and eco-innovation. [1] She is the author or co-author of four books on green marketing, including The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. [2]
The Green Guides do contain guidance on the term recyclable, recycled and biodegradable. [16] The marketing and brand building experiences of many American green brands was documented in the book The Gort Cloud by Richard Seireeni, 2009. The gort cloud refers to the green community that provides support and a market to green brands.
Paul Edgar Green (4 April 1927 – 21 September 2012) [1] was an American marketing professor and statistician. [2] [3] [4] [5] He was S.S. Kresge Professor of ...
Joel Makower (born 19 February 1952 in Oakland, California) is an American entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing. He is chair and co-founder of Trellis Group (formerly GreenBiz Group), a media and events company focused at the intersection of business, technology and sustainability.
A green guide (or sustainability guide) is a set of rules and guidelines provided for the use of a general or selective population to achieve the goal of becoming more green or sustainable. The guide serves to direct individuals, agencies, companies, businesses, etc. to resources that can help them become more sustainable (or ‘green’), as ...
By this time, green marketing and environmental marketing concepts were built up and elements from the product life cycle assessment (associated with environmental marketing) as well as destruction of ecosystems and poverty in developing countries (associated with green marketing) [15] were considered in the advertising campaigns.
Green Illusions: The Dirty Secrets of Clean Energy and the Future of Environmentalism; Greenhouse Solutions with Sustainable Energy; Harnessing Solar Heat; Kick The Fossil Fuel Habit; Non-Nuclear Futures: The Case for an Ethical Energy Strategy; Outlook On Renewable Energy In America; Powering Planet Earth – Energy Solutions for the Future