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By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. [2] As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights". [3]
Clairol, formerly a personal products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products, sold to Coty on October 1, 2016 Balsam coloring brand (part of Clairol) Natural Instincts hair coloring (part of Clairol) Perfect Lights hair coloring (part of Clairol)
Like larger-than-life-portraits of the proverbial girl on the block who’s a little prettier than your wife and lives in a house slightly nicer than yours.” [4] Polykoff created the "Does she...or doesn't she" campaign for Miss Clairol in 1956, and "The closer he gets...the better you look" campaign for the launch of Nice 'N Easy in 1965.
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
After this experience, she returned to New York modeling, and for a time was the Clairol "Summer Blonde" girl who appeared in television and print ads. [ 1 ] In 1988, People reported that she was living on real estate investments and splitting her time between homes in The Hamptons , Long Island and Palm Beach, Florida .
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