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One red paperclip is a website created by Canadian blogger Kyle MacDonald, who traded his way from a single red paperclip to a house in a series of fourteen online trades over the course of a year. [1] MacDonald was inspired by the childhood game Bigger, Better. His site received a considerable amount of notice for tracking the transactions.
In 2011, The Paper Store invested over $10 million to build "shop within a shop" areas featuring the jewelry brand Alex and Ani in many of their stores - a significant move for the company. [7] As of 2022, The Paper Store had expanded to include 100 brick and mortar locations throughout the Northeast and Florida. Bob's son Tom Anderson is CEO.
The clips were meant to denote solidarity and unity ("we are bound together"); in Norwegian, paper clips are called binders. [3] (Norwegian Johan Vaaler is often credited with the invention of a progenitor of the modern paper clip.) The paper clips were sent by various people by mail; the letters came from about 20 different countries.
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The only reason I'm on here is because I noticed some confusion down below about simple facts, like the current home of the red paperclip, how much money I made off google ads, etc. I'm not going to edit the one red paperclip page, or add to this discussion in any way, but if you have a question, please just ask. Have a great day. Kyle
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