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Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007. Present (UK: 2011) 2008 Recovery or Recover or Anti-Hangover: Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia) Ayush (India) Baby Dove – soaps, lotions, shower gels; Badedas – Bath & shower gels; Block & Glow (formerly Block & White) – brightening lotion (Philippines) Brisk – hair-styling products for men (Southeast Asia, North America)
As adolescent males progress through puberty, body odor is a frequent occurrence; a stereotype that has persisted in the United States is teenage males using Axe body spray as their primary fragrance. [1] [4] With the ubiquity of social media, the trend of smellmaxxing became prominent. [5]
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Body spray is a perfume product, similar to aerosol deodorant, which is intended to be used elsewhere on the body besides the armpits. Body sprays are lighter in strength than cologne , generally less expensive, and double as deodorant .
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RGX was a body spray owned by Dial Corporation and launched in January 2007. The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men.