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Telephone numbers listed in 1920 in New York City having three-letter exchange prefixes. In the United States, the most-populous cities, such as New York City, Philadelphia, Boston, and Chicago, initially implemented dial service with telephone numbers consisting of three letters and four digits (3L-4N) according to a system developed by W. G. Blauvelt of AT&T in 1917. [1]
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), their memorability tends to have a favorable effect on response rates.
The letters have also been used, mainly in the United States, as a technique for remembering telephone numbers easily. For example, an interior decorator might license the telephone number 1-800-724-6837, but advertise it as the more memorable phoneword "1-800-PAINTER". Sometimes businesses advertise a number with a mnemonic word having more ...
Telephone dial number card of c.1948 with the local telephone number 4-5876 in Atlantic City, NJ, using the central office prefix 4, later converted to AT4 Face of a 1939 rotary telephone dial with the telephone number LA-2697, which includes the first two letters of Lakewood, New Jersey, as the central office prefix, later converted to LA6.
The Australian letter-to-number mapping was A=1, B=2, F=3, J=4, L=5, M=6, U=7, W=8, X=9, Y=0, so the phone number BX 3701 was in fact 29 3701. When Australia around 1960 changed to all-numeric telephone dials, a mnemonic to help people associate letters with numbers was the sentence, "All Big Fish Jump Like Mad Under Water eXcept Yabbies ."
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ITU-T recommendation E.123 describes how to represent an international telephone number in writing or print, starting with a plus sign ("+") and the country code. When calling an international number from a landline phone, the + must be replaced with the international call prefix chosen by the country the call is being made from.