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The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed. These bras were often front-fastening. Spacer: Similar to a T-shirt bra, but it includes a breathable foam fabric in the cup reducing sweat inside the cups. [16] Stick-on: See Adhesive bra below.
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In 1960, Warner Brothers Company purchased major American shirt manufacturer C.F. Hathaway strengthening the company's foothold in the sportswear market. Warner Brothers went public in 1961 and was soon generating revenues in excess of $100 million. [18] In 1966, it acquired another large clothing maker, the White Stag Manufacturing Company. [22]
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.