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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
After selling Chun King in 1966, he founded Jeno's Inc. in 1968, where cook and product developer Beatrice Ojakangas developed Pizza rolls, [7] [8] a type of egg roll filled with pizza ingredients. The first pizza roll flavor was cheese. [6] In 1985, Paulucci sold his Jeno's Pizza Rolls brand to Pillsbury for $135 million. [9] Totino's pizza rolls