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Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The shoes are size 13 'Bred' Air Jordan XIIIs. [1] The word "bred" is shorthand for black and red which was the color of the shoes and the colors of the Chicago Bulls. [1] Michael Jordan of the Chicago Bulls wore the shoes during the second half of game 2 of the 1998 NBA Finals against the Utah Jazz. [1]
Michael Jordan wearing a blue and white pair of the Adidas Forum. The popularity of the shoe was seen with various professional basketball players wearing the shoes in games. Most notable being Michael Jordan who, before signing with Nike, wore these pair while participating in the 1984 Olympics as he was an avid fan of the Adidas brand. [3]
Nike would later use the warning and the "banning" of the shoes by the league to promote the Air Jordan 1 in a commercial that featured the same colorway as the Air Ship shoes that he was fined for. The promotion proved successful and led to the Air Jordan 1 becoming popular during its launch. [6]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The Flu Game shoes are black and red size 13 Nike Air Jordan XII worn by Michael Jordan in game five of the 1997 NBA Finals, commonly called The Flu Game. The game was between Michael Jordan's Chicago Bulls and the Utah Jazz. It was reported that Jordan had the flu before and during the game.
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