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Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.
If a website or blog has a high bounce rate then it will be considered that people are not interested in the content. [3] The bounce rate is calculated by the average rate a visitor stayed on the site. So whereas the traffic exchange sites increase the site visit rate, on the other hand they also increase the bounce rate.
Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [ 1 ] [ 2 ] and user satisfaction, especially for users with slow internet connections and those on mobile devices . [ 3 ]
Bounce rate - The percentage of visits that are single-page visits and without any other interactions (clicks) on that page. In other words, a single click in a particular session is called a bounce. A high bounce rate can indicate that the content or user experience needs improvement. [4]
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.