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Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
Many foreign celebrities have worn traditional sari attire designed by Indian fashion designers. [92] American actress Pamela Anderson made a surprise guest appearance on Bigg Boss, the Indian version of Big Brother, dressed in a sari that was specially designed for her by Mumbai-based fashion designer Ashley Rebello. [93]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
One major instance of this was in Kerala, where only upper-caste women were allowed to wear blouses. Though, from 1813 to 1859 the Channar Revolt was supported by Christian missionaries who wanted Indian women to wear blouses. [19] Another influence of the British on Indian women's clothing was the introduction of new materials.
The melmundu is an upper garment similar to the nēriyatu or tunḍŭ. that is worn by women; 'mundu' and 'melmundu' are part of the traditional Malayali costume worn by men. Despite the considerable influence of western dressing forms in South Indian culture, Hindu traditional ceremonies of Kerala (some Hindu castes in other south Indian ...
Traditionally the sari and the lehenga choli are the most popular garments for the bride in India. [14] This is a common bridal attire mostly in North India and is also the traditional wear of Garba festival in Gujarat. [15] Traditional Rogan hand painted (by Ashish Kansara) and embroidered Chaniya choli wear of festival and wedding in Gujarat.