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The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can reveal ...
Faber Birren was born in Chicago, Illinois on 11 September 1900, the son of Joseph P. Birren, a landscape painter, and Crescentia (Lang) Birren, a pianist. He attended the Art Institute of Chicago while in high school and the University of Chicago for two years where he studied color theory.
Max Lüscher. Max Lüscher (9 September 1923 – 2 February 2017 [1]) was a Swiss psychotherapist known for inventing the Lüscher color test, a tool for measuring an individual's psychophysical state based on their color preferences. Besides research, teaching and practicing psychotherapy in Basel, Lüscher worked for international companies ...
Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Harald Braem. Harald Braem alias Wolfram vom Stein (born 23 July 1944 in Berlin) is a German writer, designer and professor who specializes in color psychology. Mr. Braem spent his childhood in Allendorf, Westerwald. He attended primary and secondary school in Hildesheim and later studied graphic design in Hildesheim and Hannover.