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Before the Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant. Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.
Squier was a string manufacturer that Fender acquired. Fender has used the Squier brand since 1982 to market inexpensive variants of Fender guitars to compete with Stratocaster copies, as the Stratocaster became more popular. Squier guitars have been manufactured in the United States, Japan, Korea, Indonesia and China.
Fender Cyclone (lives on through Squier) Fender Esquire; Fender HM Strat USA/Japan; Fender Marauder; Fender Musicmaster; Fender Performer; Fender Prodigy [13] Fender Showmaster; Fender Starcaster [14] (lives on through Squier) Fender Swinger [15] Fender TC 90; Fender Toronado; Electric Guitar Series (Discontinued) Lead Series (reissued as ...
Cort's main production focus is not on Cort-brand guitars, but rather on contract work for numerous other companies. Generally, large companies contract Cort to build lower-priced guitars that have that company's brand on them. Ibanez, PRS (SE line), Squier, and G&L Tribute series line of guitars are among the most well-known brands that Cort ...
The Stratocaster headstocks say "Bullet® Strat®," while the Mustang headstocks simply have an all-black version of the Squier Mustang logo used on the more-expensive Vintage Modified instruments. As of the 2018 Summer NAMM Show, Fender's Squier Bullet line consisted of: Squier Mini Strat (SSS, 22.75" short-scale)
In spring 2011, Fender introduced its own version of the Squier '51, also called a '51, under a new line of guitars called the Fender Pawn Shop Series. The Fender '51 had a MSRP of US$999 [ 1 ] and was initially being advertised at popular online retailers for US$799. [ 2 ]