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Baker and thousands of other parents have discovered this first new infant formula brand to launch in the US in 5 years, Bobbie, the mix of a top quality formula and a modern brand that is pushing ...
Infant formula An infant being fed from a baby bottle. Infant formula, also called baby formula, simply formula (American English), formula milk, baby milk or infant milk (British English), is a manufactured food designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) or liquid (with or ...
[citation needed] Infant formula, whether based on cow's milk, soy or rice, is usually fortified with iron and other dietary nutrients. In comparison with cow's milk, fortified milk substitutes have a comparable amount of calcium, however tend to fall behind in essential vitamin B12 and minerals such as iodine and iron. [10]
An early version of Bobbie's European-style formula was initially recalled by the U.S. Food and Drug Administration (FDA) in 2019 due to concerns about the product labeling. [10] [11] The company revised the formula's labeling and the product became the first European-style formula to meet FDA requirements, and officially launched in January 2021.
The 530 baby products, purchased in the past five months, were all tested by the Clean Label Project, a nonprofit group that advocates for transparent labeling. Out of those, the study found that ...
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