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The trench coat was developed as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War.Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum, with Aquascutum's claim dating back to the 1850s.
In 1902, the British War Office commissioned Burberry to use the material in designing new coats for its soldiers that would better withstand demanding battlefield conditions. [12] The original coat model produced by that commission was later updated, in 1914, in response to the harsh conditions of trench warfare during World War I.
Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. [4] It designs and distributes ready to wear, including trench coats, leather accessories, and footwear. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Bespoke Burberry: Burberry has unveiled a dedicated pop-up at 693 Fifth Avenue in New York City, spotlighting the brand’s signature check pattern, and offering trenchcoat bespoke personalization ...
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In 1900, Burberry was approached by the British War Office, and was asked to design a coat to replace the military's current heavy coats.This request led Burberry to create the famous gabardine trench coat: "a lightweight cotton raincoat with a deep back yoke, epaulets, buckled cuff straps, a button-down storm flap on one shoulder, storm pockets, and D-ring belt clasps for the attachment of ...