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The company operates the Lively phone service, an MVNO, or mobile virtual network operator, where it rents cellular service from other operators, and primarily caters to seniors with old-fashioned phones and medical alert devices. [16] Lively manufactures the Jitterbug Flip phones, an easy-to-use cell phone marketed for American elderly. [16]
In 2007, some 580,000 customers still leased phones through the company. [1] A majority of the customers are elderly who have found convenience in simply leasing the same telephone. [ 2 ] Most customers are also leftovers from before the 1984 breakup of AT&T , who did not opt to purchase their telephones before the buyout option expired in 1987.
Consumer Cellular offers low-cost, [22] no-contract monthly cellphone plans with simple cutoff points to offer flexibility. [23] Its cellphone selections include basic flip phones from Doro (of which the provider is the exclusive U.S. carrier) aimed toward seniors [24] as well as budget and premium Android smartphones from Motorola and Samsung.
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