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James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when ...
The excellence theory resulted from a study about the best practice in public relations, which was headed by James E. Grunig and funded by the Foundation of the International Association of Business Communicators (IABC) in 1985. Constructed upon a number of middle-range theories, and tested with surveys and interviews of professionals and CEOs ...
The situational theory of problem solving attempts to explain why and how an individual communicates during a problematic situation. The situational theory of problem solving (STOPS) was proposed by Jeong-Nam Kim and James E. Grunig in 2011 though their article “problem solving and communicative action: A situational theory of problem solving.”
Built upon this situational definition of a public is the situational theory of publics by James E. Grunig (Grunig 1983), which talks of nonpublics (who have no problem), latent publics (who have a problem), aware publics (who recognize that they have a problem), and active publics (who do something about their problem).
The Hon/Grunig scale, developed under the auspices of the Public Relations Institute, and the Bruning/Ledingham scale, as well as others, have been used in studies by these and other scholars. Definitions
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization ... Early literature authored by James Grunig ...
An artistic depiction of a preacher promoting the crusades. Although the term "public relations" was not yet developed, [1] academics like James E. Grunig and Scott Cutlip identified early forms of public influence and communications management in ancient civilizations.