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Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2]Marketing is the act of satisfying and retaining customers. [3]
Shelby D. Hunt (July 5, 1939 – July 12, 2022) was an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
His books include: [5] Membidik Pasar Indonesia: Segmentasi, Targeting dan Positioning (Looking at Indonesian Market: Segmentation, Targeting and Positioning), Gramedia Pustaka Utama (1998)
A target market is a group of customers (individuals, households or organisations), for which an organisation designs, implements and maintains a marketing mix suitable for the needs and preferences of that group.
Larger organizations generally have three hierarchical levels of managers, [1] in a pyramid structure: . Senior management roles include the board of directors and a chief executive officer (CEO) or a president of an organization.
Miriam Budiardjo (20 November 1923, Kediri – 8 January 2007, Jakarta) was an Indonesian political scientist and diplomat. Budiardjo was Deputy Chair of the Indonesian National Commission on Human Rights, and she has been credited with co-founding the Faculty of Social Sciences at the University of Indonesia, of which she was Dean for 5 years. [1]
Ridgeley was born in Windlesham, Surrey, [1] to Jennifer Jill (née Dunlop) (1943–2009) and Alberto Mario Zacharia (1933–2015), who later changed his surname to Ridgeley; his mother was of English and Scottish descent and his father was Jewish of Italian, Yemeni and Egyptian descent; his father's family were expelled from Egypt as a result of the Suez Crisis.