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The first microbrands debuted in the early to mid-2000s. With the advent of the Internet , brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations , marketing budgets, and other associated costs.
This list is a duplicate of Category:Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Manufacturers that are named after the founder are sorted by surname.
A "watch brand" is often—but incorrectly—used as a synonym of "watch manufacturer" or "watchmaker".Brands are distinct from manufacturers. There are brands of watches that are purely marketing constructs and are not associated with a specific company.
800-290-4726 more ways to reach us. Sign in ... Esquire’s column bringing you horological happenings and the most essential news from the watch world ... And upstart microbrands aplenty are no ...
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
This page was last edited on 10 September 2023, at 13:18 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.