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Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
Mamiye Brothers is family owned and operated company founded in 1947 in New York, New York that is a manufacturer of branded children's and teen's apparel. Some of the clothing brands licensed or directly owned by Mamiye include: Flapdoodles, Little Me, Guess Kids, Wallflower and Kensie.
The company blamed its shortfall on a failure to resonate with younger shoppers. CEO Paul Marciano said, "[We] have excluded the youngest version of Guess? girl who is more price-conscious than ever."
Paul Marciano (born c. 1952) [1] is a French-American fashion designer, businessman, investor, and philanthropist. [2] He is the co-founder of Guess?Inc; his black-and-white advertisements have won numerous Clio awards.
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Junior's Fashion Week (JFW) was established in 2017 [11] with the aim of providing a unique platform for children to showcase their creativity and style. The idea originated from observing a young child who displayed meticulous attention to detail while choosing the perfect upholstery for his room, which inspired the creation of an event dedicated to kids' fashion.